Outlet Database Discovery Benchmarks & Statistics (2026)
Discover relevant media outlets for your industry, geography, and PR angles using AI-powered search.
Solo founder × media list building
A 10-contact media list beats a 200-contact blast
Prezly's 2025 data: pitches to lists of 1–10 contacts earn 5× the click-through rate of sends to 200+ (19.3% vs 3.6%). Quality of fit > volume of contacts. distribute discovers outlets that actually cover your industry, geography, and PR angle — not a generic database export. You start with a small, ridiculously well-matched list and earn coverage from the publications that move your needle.
What the industry says
External benchmarks for Outlet Database Discovery
Independent studies from established providers. Every number linked to source — compare against the distribute leaderboard below.
Pitches to 1–10 contacts: 5× the CTR of 200+ contact sends
2025 PR Performance Report
“Pitches sent to lists of 1 contact achieve a 19.3% click-through rate; lists of 200+ achieve 3.6%.”Read source
62% of PR pros report shrinking media lists in their relevant beats
The State of PR 2025
Read source
3,016 journalists across 19 markets surveyed; 86% reject off-beat pitches
2025 State of the Media Report
“Relevance Rules — APAC Journalists Have a Type, It's Called Relevant.”Read source
Modern databases cover 1M+ journalist contacts with live traffic data
Best Media Database in 2025
Read sourceFrom the distribute open dataset
Platform averages
Aggregated across every campaign run through Outlet Database Discovery — every brand, every workflow. Updated hourly.
Why distribute
Industry × geo × angle, all three filters
We search by what your story actually is — not by a static category dropdown. The list is small and relevant by design.
Build a 10-outlet media list in 60 seconds
$2 welcome credits. Tell us your industry — we surface the outlets that actually cover your space.
Find outlets — $2 credits$2 welcome credits. No subscription. No credit card to try.
Brand leaderboard
Every brand that has run Outlet Database Discovery through distribute. Click column headers to sort.
| Brand | % Opens | $/Open | % Clicks | $/Click | % Positive Replies | $/Positive Reply ↑ |
|---|---|---|---|---|---|---|
 MFG Consultants | — | — | — | — | — | — |
 Nesara Bay City | — | — | — | — | — | — |
How it works
Refreshed per campaign
Old PR databases rot. We re-search the web every time you launch — journalists move, beats change, outlets fold.
Workflow leaderboard
Every workflow that runs Outlet Database Discovery — ranked by cost per positive reply.
| Workflow | % Opens | $/Open | % Clicks | $/Click | % Positive Replies | $/Positive Reply ↑ |
|---|---|---|---|---|---|---|
Outlet Database Discovery Azalea | — | — | — | — | — | — |
Updated 6/4/2026, 6:55:15 AM. Methodology is open source.
What you get
Ready to pitch in one click
The discovered list flows straight into PR Cold Email Outreach. Discover and send without leaving the dashboard.
Stop sending to 200. Start sending to 10.
Clone the best discovery workflow on this leaderboard. A small, sharp list beats every PR database export.
Launch on autopilot$2 welcome credits. No subscription. No credit card to try.
See another feature
distribute publishes the same depth of benchmarks for every feature we ship.
All benchmarks →