AI Visibility Scoring Benchmarks & Statistics (2026)
Audit how your brand appears in answers from ChatGPT, Claude, Perplexity, and Gemini. Track mention rate, ranking, and share-of-voice against competitors across a curated prompt set.
Solo founder × AI search
Your next 1,000 customers will ask ChatGPT before Google
Generative AI referral traffic to retail sites is up 1,200% YoY (Adobe, 2025). Gartner expects search engine volume to drop 25% by 2026 as users shift to ChatGPT, Claude, Perplexity, Gemini. The brands those models mention by name capture the demand; the ones they don't, lose it silently. distribute audits how often your brand shows up in answers, what share-of-voice you have vs competitors, and which prompts surface you — so you can fix what's missing.
What the industry says
External benchmarks for AI Visibility Scoring
Independent studies from established providers. Every number linked to source — compare against the distribute leaderboard below.
GenAI referral traffic to US retail: +1,200% YoY (Feb 2025)
Traffic from Generative AI Sources Jumps 1,200%
“92% said it enhanced their experience, with 87% saying they are more likely to use AI for larger or more complex purchases.”Read source
CTR halves with AI Overview: 8% vs 15% (Pew, 2025)
Google AI Summaries Cut Click-Throughs in Half
“Google users who encounter an AI summary are less likely to click on links to other websites than users who do not see one.”Read source
AI Overviews appeared on up to 24.6% of queries at July 2025 peak
AI Overviews Study: 10M+ Keywords Analyzed
“The growth and volatility of AI Overviews means marketing teams can no longer rely on traditional search rankings alone.”Read source
Mentions outpace citations 3.2×; commercial queries 4–8× higher
ChatGPT Brand Mentions vs Citations
“Mentions are the new frontier of AI visibility. While citations remain unstable, mentions reveal how ChatGPT 'trusts' brands enough to recommend them.”Read source
Only 11% of domains are cited by both ChatGPT and Perplexity
How to Earn LLM Citations
“80% of LLM citations don't rank in Google's top 100. When an AI cites your content, it's essentially telling users: 'This source is reliable enough to stake my answer on.'”Read source
Traditional search volume projected −25% by 2026
Search Engine Volume to Drop 25% by 2026
Read source
95% of US companies use generative AI (Bain, 2025)
Executive Survey: AI Moves from Pilots to Production
Read sourceFrom the distribute open dataset
Platform averages
Aggregated across every campaign run through AI Visibility Scoring — every brand, every workflow. Updated hourly.
Why distribute
Mention rate, share-of-voice, average position
Track every key metric AI search rewards. Across ChatGPT, Claude, Perplexity, Gemini. One dashboard, weekly snapshot.
See if ChatGPT recommends your brand
$2 welcome credits. Drop your URL — we audit your AI visibility across 4 major answer engines.
Run audit — $2 credits$2 welcome credits. No subscription. No credit card to try.
Brand leaderboard
Every brand that has run AI Visibility Scoring through distribute. Click column headers to sort.
| Brand | % Opens | $/Open | % Clicks | $/Click | % Positive Replies | $/Positive Reply ↑ |
|---|---|---|---|---|---|---|
 Red Lions Capital | — | — | — | — | — | — |
 Nesara Bay City | — | — | — | — | — | — |
 PressBeat | — | — | — | — | — | — |
 distribute | — | — | — | — | — | — |
 Doc Dinners | — | — | — | — | — | — |
 MFG Consultants | — | — | — | — | — | — |
 Gesara Bay City | — | — | — | — | — | — |
 Flosum | — | — | — | — | — | — |
How it works
Competitor delta, every week
See which of your 3–7 competitors gets mentioned more often, by which model, on which prompts. Close the gap one prompt at a time.
Workflow leaderboard
Every workflow that runs AI Visibility Scoring — ranked by cost per positive reply.
| Workflow | % Opens | $/Open | % Clicks | $/Click | % Positive Replies | $/Positive Reply ↑ |
|---|---|---|---|---|---|---|
Ai Visibility Scoring Lighthouse-2 | — | — | — | — | — | — |
Ai Visibility Scoring Tensor | — | — | — | — | — | — |
Updated 6/4/2026, 6:55:14 AM. Methodology is open source.
What you get
Audit, then act
When you spot a prompt where you should appear and don't, the dashboard suggests the content + PR moves to fix it — and you can launch them from the same place.
Be the brand the model picks.
Clone the best AI-visibility workflow on this leaderboard. Track mention rate, share-of-voice, and competitor delta weekly.
Launch on autopilot$2 welcome credits. No subscription. No credit card to try.
See another feature
distribute publishes the same depth of benchmarks for every feature we ship.
All benchmarks →